Omnivore's Dilemma: Big Organic (chapter 9)

Summary:
In this chapter Pollan investigates what the organic industry truly is.  He finds out that after analyzing a couple products at Whole Foods, what really makes this food special is its evocative prose. For example, milk from cows that live "free from unnecessary fear and distress" and wild salmon caught by Native Americans in Yakutat, Alaska.  The word organic has become one of the most powerful words in the supermarket and the organic industry has now become the fastest growing sector of the food economy. Pollan's eventually finds out that most of the small local produces at Whole Foods are now gone because of the grocery industry's standard regional distribution system, which makes small farms impractical.  The organic industry has been taken over by some industrial organic companies like Earthbound Farm and Grimmway Farms.  As Pollan stated in the chapter, the real question is what does the word "organic" truly means? According to Pollan, a long debate has taken place over the years, and the word "organic'' as we might think, did not survive the federal ruling process in 1997 by the USDA.

Analysis:
I found this chapter to really be unveiling in terms of what organic is and what it means. I guess the people in the organic industry do not really want to population to know about this.  Although Pollan might try to persuade the reader that this industrialized organic industry is full of lies, I agree that in today's world, it would almost be impossible to go back to the 1800's method of farming in order to supply for the U.S increasing population.  It would just not be feasible to be successful in the market without utilizing some sort of industrialization. I see this industrialized organic market as a transition between full-blown industrialized agriculture and the true meaning of the word "organic".

Questions:
Could we possibly have a defined set of rules regarding what organic produces should be?
Would the government regulating what's actually said on those organic produces ameliorate the situation?